Amanda Geist has built a reputation as a strategic brand champion and visionary higher education marketing practitioner for more than two decades. Her guiding philosophy in business and life is to leave every person in a better condition than she first encountered them. This transformative, personal approach has allowed her to thrive by building innovative brands with creative excellence across high-performing teams. As the Executive Director of Marketing and Communications at Waubonsee Community College, Ms. Geist leads the college’s institutional marketing and enrollment strategy, elevates the college’s reputation regionally and nationally, and drives the college’s public relations operations. Under her leadership, Ms. Geist’s team has won some of the highest industry recognitions nationally and internationally, including two 2021 Dot Comm Gold Awards, the 2019 Communicator Award of Excellence, three 2018 Educational Advertising Gold Awards, the 2016 Medallion Gold Award, and five 2016 Educational Advertising Gold Awards.
Ms. Geist has intentionally dedicated her career to investing in young, aspiring marketing professionals by sharing lessons learned in marketing communications. In addition to her responsibilities as the Executive Director of Marketing and Communications, Ms. Geist serves as an adjunct instructor for MKT 200: Principles of Marketing in Waubonsee’s Marketing Department. She believes the best way to remain relevant in higher education is to stay connected to students and wholeheartedly do whatever it takes to help them reach their goals. Before her role at Waubonsee Community College, Ms. Geist served as the Director of Strategic Alliances at DeVry University. As a member of the senior marketing leadership team, Ms. Geist coordinated and executed a five-year strategic partnership with the United States Olympic Committee, which provided opportunities for education to more than 350 American athletes while improving brand awareness and revenue for the institution. Amanda holds an MBA with a concentration in Marketing from the Keller Graduate School of Management of DeVry University and a Bachelor of Arts in Management and Marketing from North Central College. Ms. Geist lends her expertise to non-profit organizations in the region in many ways. She serves as the secretary of the Fox Valley United Way Board of Directors and is a member of the Yorkville Education Foundation Board of Directors. Additionally, she contributes her time and insight to the City of Aurora Downtown Marketing Committee.
Why do you serve as a Fox Valley United Way Board Member?
I wholeheartedly believe in the mission of Fox Valley United Way. Providing resources and support to young children is such important work and helps to shape the future of our community. Working to support the children in our communities is one of the most important things I can do as a marketing professional, as mother and as a contributing member of society.